BW'S Event Tie-up with Taiwan's Biggest Summer Pop Festival
The Hohaiyan Rock Festival held every summer, Taiwan's largest pop-music festival, took place again this year on the sandy beaches of Taiwan's northern coast, drawing over half a million young people. As a sponsor of the event, Yamaha Motor Taiwan (YMT) helped support Yamaha fun by renting out the parking area next to the entrance to serves as VIP parking exclusively for Yamaha riders.
A giant balloon modeled on the BW'S popular with young riders and standing four meters high was placed at the venue to create appeal.
In addition to displays, invited entertainers posed for photos with BW'S riders at the giant balloon, and riders who uploaded these to Facebook received free exclusive gift items. Through moves such as these, YMT succeeded in making use of SNS to disseminate information as well as in providing enjoyment for BW'S users (greater awareness + improved customer satisfaction for fans).
Lin Chuyin, Yamaha Motor Taiwan (YMT)