Event for Customers Held
in Germany (MT-Tour 2016)
From June through September 2016 Yamaha Motor Germany organized the MT-Tour 2016 ? a total 34 events held all over Germany.
Two top events were organized at very special locations that perfectly fitted to the "Dark Side of Japan" marketing philosophy of the MT range. These top acts were called "MT-Night Ride."
The first top event took place July 9 in Berlin, Germany's capital, which offered a perfect environment. In all, 200 MT riders gathered at the Malzfabrik ? a cool and trendy old factory location in Berlin. Each guest received a welcome gift, along with free drinks (Monster Energy was our partner) and snacks. YMG also offered an individual photo shoot for each guest who was interested. The center of the location was the MT show truck with a DJ and a presentation of the MT model line-up in front. The three nicest customized bikes were selected from among all participants, and the proud owners each received a prize. After the event, some participants spontaneously made their night ride to one of Berlin's most famous spots, the Brandenburger Tor, for a very special photo stop.
The second event took place at an old coal mine in the Ruhrgebiet region, which again was a great fit to the target audience. The program was the same as for the Berlin event, with a total of far more than 300 MTs taking part, from the 125 to the MT-10.
Karlheinz Vetter, Yamaha Motor Deutschland GmbH (YMG)