Yamaha Financial Services Launches Retail Finance Program in Canada

July 8, 2016 | YMCA

On July 8, 2016, Yamaha Motor Finance Canada Ltd. celebrated the official launch of Yamaha's new Captive Retail Finance Program.

About 50 special guests helped mark the occasion alongside staff at an opening ceremony and ribbon-cutting at the Toronto Head Office. Among those in attendance were Managing Executive Officer Toshizumi Kato and Senior General Manager Naotaka Takeshita of Yamaha Motor Co., in Japan; President Terry Okawa of Yamaha Motor Corporation U.S.A.(YMUS), President Kim Ruiz and Executive Vice President Jeff Young of Yamaha Motor Finance Corporation U.S.A. (YMFUS), and several key business partners involved in the new venture. Staff and guests enjoyed an outdoor catered luncheon with photo booth and chocolate-making station.

In his keynote address, Mr. Peter Hastings, president of Yamaha Motor Canada Ltd. and Yamaha Motor Finance Canada Ltd. (YMFCA), explained that YMFCA was incorporated on April 1, 2014, but the journey towards a captive retail program actually began several years ago. Mr. Hastings commended all involved for their commitment, support, and hard work in bringing this ambitious vision to reality.

The new Retail Finance Program features leading-edge technology that allows consumers to secure financing approval through the Yamaha Motor Canada website. Consumers are also offered additional benefits such as extended warranty insurance programs. In addition, Yamaha dealers are provided sophisticated lead-management and customer-retention software that will help them build their sales and increase profits.

Not only does this launch represent another milestone in the expansion of Yamaha Motor Group's finance business on a global basis, the new retail finance program is expected to expand Yamaha Motor Canada's retail sales and the associated parts and accessories business across the country.

Natalie Matsumoto, Yamaha Motor Canada (YMCA)