Yamaha Makes a Big Impression at the 1st Vietnam Motorcycle Show
The Vietnam Motorcycle Show 2016, organized by the Vietnam Association of Motorcycle Manufacturers (VAMM) with “Ride High! Together” as its theme, is considered the most spectacular and prestigious event ever in the history of the Vietnamese motorcycle industry.
At this event, Yamaha Motor Vietnam set “JOURNEY” as the booth concept covering five main display zones: Sports, Fashion, Urban Style, Show Off, and Outdoor. Most noteworthy was the 04GEN Concept model, the latest creation designed based on the RUN-WAY concept from YMC. Most of the 04Gen's bodywork is made of semi-transparent exterior parts, showcasing the beautifully engineered interior structure.
The four-day event from April 7 to 10, 2016, drew 141,638 visitors with approximately 10,000m2 in total exhibition area and outdoor space, eight internationally renowned brands, 61 supporting brands, and 38 media sponsors.
Tran Thi Thanh, Yamaha Motor Vietnam (YMVN)