Yamaha Watercraft Wins Top Honors At 75th Annual Miami International Boat Show
At the Miami International Boat Show which concluded yesterday, Yamaha WaterCraft won three top awards including the 2016 NMMA Innovation Award in the Personal Watercraft category for its new TR-1 marine engine, and two Marine Marketers of America Neptune awards for its email marketing program and innovative lead nurture system. These prestigious awards were presented at the Miami International Boat Show's annual Industry Breakfast.
Yamaha Recognized for Personal Watercraft Innovation
Honored for innovation by the NMMA in the Personal Watercraft category is the new TR-1 High Output marine engine that is featured in Yamaha's 2016 V1 and VX WaveRunners.
The Yamaha TR-1 HO marine engine is the pinnacle of engine innovation. The TR-1 motor is 13 percent more powerful than the Yamaha MR-1 engine that it is replacing while being 40 percent smaller in size and 20 percent lighter in weight.
Yamaha achieves this by eliminating a reduction gear, integrating the oil tank, and using fewerand smaller parts. The result is quicker acceleration, higher top end speeds, with better fuel economy and more fun for the rider.
This is the second time in as many years that Yamaha WaveRunners has been honored by the NMMA for innovation. Last year, Yamaha's RiDE system received the innovation award in the Personal Watercraft category. RiDE is the world's first handlebars with dual throttle controls and is available on Yamaha's 2016 FX and VX Series WaveRunners.
"Receiving this coveted award two years in a row reflects our commitment to constant innovation and bringing all new technologies and features to market that make our customers' experiences with our products even better every time they are out on the water," said Bryan Seti, general manager of Yamaha's Watercraft Group.
The NMMA Innovation Awards are presented annually at the Miami Boat Show. Selected and judged by Boating Writers International, the Innovation Award honors manufacturers and suppliers who bring new, innovative products for the boating industry to market.
Marine Marketers Of America 2016 Neptune Awards
At the 2016 Marine Marketers of America annual awards ceremony, Yamaha WaterCraft won the Best Email Promo Blast category for its email marketing program that connects consumer leads from events, boat shows and online forms to a complete set of targeted content including videos, product comparisons, mobile apps, product updates and technology overviews. Yamaha also won Best Marketing Innovation for its lead nurture system that creates custom lifestyle channels for consumers based on their interest in versatility, luxury or performance products. This targeted approach provides relevant rich media content to enhance the consumer experience around Yamaha's products pre purchase and connects seamlessly to Yamaha's Customer Support Group for a great experience post purchase. "Our email and lead nurture programs are 100% focused on creating a compelling experience for our customers built around the lifestyle they live and the products they will enjoy the most," said Andrew Cullen, Yamaha Watercraft's digital marketing and communications manager. “As interactive experiences evolve, consumers expect highly targeted, personalized communication and that's exactly what we deliver with these marketing programs.”
Formed in 2007, Marine Marketers of America is the exclusive, leading association of marketing professionals who specialize in publicizing, promoting, showing, advertising and selling the products, services and causes of the boating industry.
Bob Starr, Yamaha Motor Corporation, U.S.A. (YMUS)