Executive Message

2016APR 11

Let's fully enjoy the mission and
true pleasure of the OMDO!
Overseas Market Development Operation,
Executive General Manager, Tetsuya Inamura

April 11, 2016

This year marks the 25th year since the start of the OMDO, the organization whose mission is to "Bring fulfillment and joy to people throughout the world." Over the course of a quarter century, customers in many countries and regions, including Africa, the Middle East, Central Asia, Central America and the Caribbean, the South Pacific, and Mongolia, have been satisfied with Yamaha's products and services. We have the opportunity to tell even more customers about Yamaha's value, so we will continue to do the work of seeking out and cultivating those opportunities.

I believe that the true pleasure of working in the OMDO is feeling the customers' joy first-hand, and sharing with agencies and dealers the joy of bringing an opportunity to fulfillment. We think carefully about how to best communicate Yamaha's value to the customers in the market, how to ensure that they are satisfied, and how we can increase the performance of the agents to achieve those goals. Sometimes we get into heated arguments, finally arriving at an answer that both sides are satisfied with (even if that means compromising to some extent), and always do our best, so that in the end, we earn the agency staff's trust as a partner. "Go Beyond" activities, which started last year, embody that approach, stance, and pleasure. Let's conduct these activities with a strong determination this year as well.

Another pillar of the OMDO's activities is international cooperation. In addition to providing Yamaha's products and services to the United Nations and to governments and NGOs in various countries, through projects like water purification and local boat manufacturing, we create opportunities for people to enjoy fulfillment in their everyday lives. Rather than providing only unilateral or temporary support, let us actively propose and roll out activities that will serve as a source of encouragement for the people living in those regions.


When I was young, I walked around the farming villages of Indonesia doing market surveys. One day at sunset, in an outlying city called Solo on the Island of Java, I saw a family of four looking very happy as they rode home on their Yamaha motorcycles. That scene became one of my core memories. I lived in Southeast Asia (Thailand and Indonesia) for 13 years, so my body became completely acclimatized to the tropical environment. This year's cold spell in Japan has been really tough on me, but I expect to get heated up with my work in the Overseas Market Development Operation, which frequently involves tropical markets.