Special Feature

Seven questions for the new CEO, Mr. SHITARA Motofumi

Mr. Shitara assumed the position of President and CEO on March 25th. Through seven questions, we here introduce both his professional side, where he is driving the new medium-term management plan, and his personal side, where his ideas and motivation come from.

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Long Term Vision

President Shitara Explains the New Medium-term Management Plan and Long-term Vision

On April 3, 2025, President Shitara gave an interview to journalists in Tokyo.

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News & Topics

The New WaveRunner Audio System Developed by the Two Yamahas

Select 2025 models of our WaveRunner personal watercraft have been equipped with an audio system from Yamaha Corporation.

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News & Topics

Yamaha Motor Manufacturing Corporation of America (YMMC) Spearheads Running of 3rd Annual Coweta Grand Prix!

The Coweta Grand Prix 2025, presented by YMMC, just held its 3rd annual event with much success this past weekend thanks to the efforts of ...

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special feature
Long Term Vision
news & topics
news & topics

April 25, 2025YMC

The New WaveRunner Audio System Developed by the Two Yamahas NEW!

Select 2025 models of our WaveRunner personal watercraft have been equipped with an audio system from Yamaha Corporation.

April 19, 2025YMUS

Yamaha Motor Manufacturing Corporation of America (YMMC) Spearheads Running of 3rd Annual Coweta Grand Prix! NEW!

The Coweta Grand Prix 2025, presented by YMMC, just held its 3rd annual event with much success this past weekend thanks to the efforts of many Newnan and Coweta County volunteers, mentors, sponsors, and participants.

April, 2025YMCA

Yamaha Motor Canada Hosts 2025 BLU CRU PR Day NEW!

On April 24, 2025, Yamaha Motor Canada hosted motocross racers, media and racing focused dealers at Toronto head office to brief them on the evolution of BLU CRU and share its future direction, including 2025-2027 market initiatives.

March 19, 2025YMA

Aiden’s Journey from Pipes to Peaks NEW!

Victorian plumber Aiden ‘Aido’ Gale is more at home on two wheels than behind a trade counter.

March 8, 2025MSBI

MBSI Launch the 10th Edition of “RBForWomen” on Women's Day NEW!

Marking International Women's Day 2025, MBSI in collaboration with Royal Brothers, launched the 10th edition of impactful “RB For Women” program.

February 24, 2025YMFC

Yamaha Motor Financial Services Shares 2025-2027 Medium Term Plan (MTP) NEW!

Yamaha Motor Finance Corporation (YMFC) recently released a short video sharing the company’s 2025-2027 Medium Term Plan (MTP) to global financial services companies.

November 24, 2024YMVN

NATIONAL YAMAHA TOWN 3S CONTEST and National Technician Grand Prix were Held in Vietnam NEW!

On November 24th, the “NATIONAL YAMAHA TOWN 3S CONTEST (hereafter 3S Contest)” and the “National Technician Grand Prix (hereafter NTGP)“ were held on the same day in Nha Trang, Vietnam.

April 16, 2025YMUS

Yamaha Marine’s Pro Staff Thrives Strategy Put into Motion in 2024 Continues to Generate Positive Results in 2025

“Last year we adopted a new recruitment strategy and brought in fifteen tech-savvy anglers who were newer to fishing but also understand the importance of social media.

April 9, 2025YMUS

Yamaha Rightwater Lends Support to PIER, Advancing Fisheries Conservation Across North America

Yamaha Rightwaters recently joined forces with the Pfleger Institute of Environmental Research (PIER) to bolster fisheries conservation efforts throughout North America.