from management

Inaugural Message from the New President

Hello again to all Yamaha Motor employees. I’m Motofumi Shitara and I’ve been appointed the company’s new president, CEO, and representative director.

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News & Topics

50 Years of Yamaha Golf Cars and the Future Ahead

Yamaha Motor is involved in a wide range of businesses, from motorcycles and marine products to eBikes and industrial robots. Founded in 1955, the company took a unique path to growth by repeatedly innovating in-house and spawning spin-offs that resulted in a multi-axial business structure.

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News & Topics

The Stay Outdoors Program: Supporting Conservation and Responsible Recreation

For the third year of the Stay Outdoors Grant Program, Yamaha Financial Corporation – Canada (YMFC-CA) has provided $95,932.82 to six not-for-profit organizations from across the country in support of their conservation, education, access and/or sustainable use initiatives:

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News & Topics

Yamaha Ténéré 700: Pre-sale Success in Brazil

The brand-new Yamaha Ténéré 700, globally presented during EICMA 2024, is already a sales success in the Brazilian market.

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from management
news & topics
news & topics
news & topics

April 3, 2025YMCA

The Stay Outdoors Program: Supporting Conservation and Responsible Recreation NEW!

For the third year of the Stay Outdoors Grant Program, Yamaha Financial Corporation – Canada (YMFC-CA) has provided $95,932.82 to six not-for-profit organizations from across the country in support of their conservation, education, access and/or sustainable use initiatives:

March 31, 2025YMDB

Yamaha Ténéré 700: Pre-sale Success in Brazil NEW!

The brand-new Yamaha Ténéré 700, globally presented during EICMA 2024, is already a sales success in the Brazilian market.

March 25, 2025YMC

50 Years of Yamaha Golf Cars and the Future Ahead NEW!

Yamaha Motor is involved in a wide range of businesses, from motorcycles and marine products to eBikes and industrial robots. Founded in 1955, the company took a unique path to growth by repeatedly innovating in-house and spawning spin-offs that resulted in a multi-axial business structure.

March 24, 2025YMUS

OCEARCH Tags, Names Tiger Shark in Honor of Relationship with Yamaha Rightwaters NEW!

OCEARCH, a global non-profit ocean research organization, recently tagged and named a new tiger shark in honor of its relationship with Yamaha Rightwaters.

March 17, 2025YMUS

Yamaha Marine Donates XTO Offshore Outboards to High-Performing Technical Schools NEW!

Yamaha Marine donated 425-horsepower XTO Offshore outboards to eight technical schools for placing a high number of technicians within certified Yamaha dealerships in 2024.

March 15, 2025YMPH

NMAX Tech MAX First Access: Introducing Next-Level Innovation and Control NEW!

Yamaha Motor Philippines took command to the next level with the official launch of the all-new NMAX Tech MAX.

March 12, 2025YMUS

Yamaha Women’s Integrated Network (YWIN) Holds Meeting at Cypress Office and Celebrates Retirement of Program Founder, Kim Ruiz NEW!

The Yamaha Women’s Integrated Network (YWIN) recently held an on-site meeting at the Cypress, California office.

March 8, 2025YMPH

Yamaha Philippines Racing Team: Fueled to Change the Race! NEW!

Yamaha Philippines Racing Team is set to change the race and create champions with its roster for the 2025 season.

March 1, 2025YMPH

The 15th Revolution: Celebrating 15 Years of the YZone Flagship Shop NEW!

The YZone Flagship Shop celebrates its 15th year, marking growth, innovation, and transformation milestone.

March, 2025YMC

TCQ Activity Report Meeting for Improving Manual Quality NEW!

Service Information Group, Quality Administration Division, CX Business Unit held a series of Technical Communication Quality (TCQ) activity report meetings for manual production manufacturers as part of our ongoing TCQ activities.

March, 2025TYM

Thai Yamaha Motor Wins 11 Awards at Thailand Car & Bike of the Year 2025 NEW!

Thai Yamaha Motor has been honored with 11 awards at the Thailand Car & Bike of the Year 2025, organized by Grand Prix International Co., Ltd. (Public).

March, 2025TYM

The Thrill of MotoGP 2025 Begins in Thailand with Yamaha NEW!

The 2025 MotoGP season kicked off in Thailand at Chang International Circuit, Buriram, from February 28 – March 2, 2025.

March, 2025TYM

Thai Yamaha Motor Celebrates International Women's Day 2025 with “Accelerate Action” NEW!

Thai Yamaha Motor actively participated in the global celebration of International Women's Day (IWD) under the theme “Accelerate Action”, promoting equality and empowerment within the company through various engaging activities.

February 26 - 28, 2025YMC

East Asia Dealer Conference Commemorates 50 years of Yamaha Golf Car Business NEW!

An East Asia Dealer Conference was held at Katsuragi Hotel Kitanomaru in Fukuroi City, Shizuoka Prefecture, for three days from February 26th to 28th, to commemorate the 50th anniversary of Yamaha's golf car business, since the release of our first golf car, the YG-292, in 1975.

February 25 - 26, 2025YMSM

Create Shining YAMAHA Technicians of China NEW!

With the slogan “Showing the skills of the star technician, Revs Your Heart”, YMSM successfully held the 4th Yamaha YDT Technician GP in China.

February 26, 2025YMSM

YMSM Successfully Held 2024 Annual Dealer Conference NEW!

YMSM successfully held the 2024 dealer meeting in Xiamen on 26th February 2025, which was not only participated by 71 (71) dealers from all over the country, but also invited the executives of YMC, YMRS, and YMCN to join.

February 26, 2025YMC

Yamaha Way Day 2025 NEW!

Greetings, Global Yamaha Members!We are delighted to share the highlights of our recent global event, Yamaha Way Day, held on February 26th.

February 25, 2025YMDB

Yamaha Brasil Held the II Annual Marketing Workshop NEW!

On February 25th, Yamaha Brasil held the II Annual Marketing Workshop with the dealerchain’s marketing departments.

February 21, 2025YMVN

YMVN Hosts National Sales Meeting NEW!

YMVN hosted the National Sales Meeting for each of the sales and 2S divisions.

February 5, 2025YMC

A Remote Island Logistic Service Utilizing FAZER Receives a Japan Open Innovation Award NEW!

Logistic services utilizing Yamaha’s FAZER R G2, an automated navigation industrial-use unmanned helicopter, was recognized by Japan’s central government.

February 4, 2025YMC

UMS Business Recognized by Japan’s ASDF for Transporting the Emergency Supplies to the Disaster Stricken Area NEW!

YMC was presented with a certificate of appreciation by the Air Development and Test Group Command, Japan Air Self-Defense Force (JASDF) on February 4th, 2025.

February, 2025YMSM

The 3rd CMSM Successfully Held in China NEW!

YMSM successfully held the 3rd CMSM in February 2025, to share success knowledge with (71) dealers from all over the country, which strengthened the flow of knowledge and experience with each other.

January 19, 2025Incolmotos

Honoring 44 Years of Racing Excellence: Incolmotos Yamaha Unveils the 2025 Racing Team NEW!

Incolmotos Yamaha proudly presents the Yamaha Racing Team 2025, a lineup of 15 elite and rising stars ready to push the limits of Yamaha motorcycles and chase victory on every track.

January 15, 2025YMA

Celebrating Service Milestones at YMA and YMNZ NEW!

Yamaha Motor Australia Group recently acknowledged it’s employees who achieved a significant service milestone in 2024.

January 10, 2025YMA

YMA Elite 20 Marine Dealers Honoured with Japan Trip NEW!

Yamaha Motor Australia recently celebrated its top 20 marine dealers of 2023 with an unforgettable four-day trip to Japan.

December 4 - 5, 2024YMAP

Asia Region IT Governance Committee in Singapore NEW!

Each year, Yamaha Motor Asia Pte. Ltd. (YMAP) convenes the Asia Region IT Governance Committee (RIGC) by inviting IT managers from bases in the region.

March 12, 2025YME

European Technician Grand Prix: the ultimate challenge of skill, knowledge, and passion

As Yamaha Motor Europe (YME) stands for excellence to our customers, we take pride in the expertise of our technicians, which we ensure is always at its best shape!