Yamaha Motor Integrated Report 2022

2/94

Corporate Mission We have worked based on three ideas which constitute our “Corporate Philosophy”. One is our “Corporate Mission”, that is our core identity, values, purpose, and visionary goals. The second is “Management Principles”—the guiding management principles for achieving our corporate mission. The third is “Action Guidelines”, the guidelines each individual should follow to realize our corporate mission.Acting with SpeedCorporate MissionPersistence* Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of 2. Establishing a corporate environment that fosters self-esteemWe must build a corporate culture that encourages enterprise and enhances corporate vitality. The focus will be on nurturing the creativity and ability of our employees, with an equitable system of evaluation and rewards.3. Fulfilling social responsibilities globallyAs a good corporate citizen, we act from a worldwide perspective and in accordance with global standards. We must conduct our corporate activities with concern for the environment and communities and fulfill our social responsibility with honesty and sincerity.exceptional value.Management Principles 1. Creating value that surpasses customer expectationsTo continue to produce value that moves people, we must remain keenly aware of customers’ evolving needs. We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.Action Guidelines Corporate PhilosophyMeeting change with swift and informed actionManagement PrinciplesSpirit of ChallengeCourage to set higher goals without fear of failureCreating CompanyWorking with tenacity to achieve Action Guidelinesdesired results, and then evaluating themKandoOffering new excitement and a more fulfilling life for people all over the worldYamaha Motor strives to realize peoples’ dreams with ingenuity and passion, and to always be a company people look to for the next exciting product or concept that provides exceptional value and deep satisfaction.Kando* Creating Company