Yamaha Motor’s business model is to provide unique, high-quality products and services that accurately reflect societal and customer needs by applying its Spirit of Challenge, which has been handed down as the Company’s DNA, and the technolo-gies it has created and refined to date. The very reason for the Company’s existence as a Kando Creating Company is to give society and customers experiences of Kando unique to Yamaha Motor that intertwine technologies and human sensitivities. achieve sustainable growth as well as create a better society and more fulfilling lives.By expanding human possibilities and through our products and services that create Kando, we are aiming to Important Societal Issues Corporate Mission Foundations for Creating CompetitivenessSalesP.58DesignP.34TiesUtilizing Our Intellectual Properties P.52Human Resources Development Strategy P.42BrandingInnovationEmotionP.46ExcitementConfidenceR&DP.5014Environment and resourcesTransportation and industry Human capital management• Global sales network• Strong teamwork of dealerships, regional sales bases, and Yamaha Motor• Marketing methods that connect with customers over a lifetimeP.46• Design that contributes to management and branding• Design capabilities that express individuality• Talented global personnel who embody the brand• Diverse specialist skills and management ability• Diversity in terms of specialization, nationality and culture, and gender• Consumer-oriented development ideal• Global R&D structure• Original and innovative ability to conceive new technologies• Creative, advanced technological capabilities and core technological competencies• Proprietary product development methodsProcurement / Manufacturing and ProductionP.54, 56• Global production system and inter-regional product distribution system• Abundant plant management expertise and technology• Leading manufacturing technologies and strong on-site capabilitiesMaximizing Our Environmental and Social ValueKando Creating Company
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