Creative Branding & DesignAutonomous Branding®—an Approach Balancing Diversity with Consistency Headquarters prepares a framework and branding contentEach business and base chooses from the framework and uses their choices to carry out branding autonomouslyBase ABase BBase CBranding Activities during the COVID-19 PandemicWe created a special logo to embody and communicate our hopes that our stakeholders and fans around the world will overcome this crisis together and return to spending their days with bright smiles and laughter.Activity ExamplesJapanThailandAutonomous Branding®—the autonomization of branding activities—is an approach unique to Yamaha Motor and forms one of the founda-tions of its branding. Autonomous Branding® is an initiative based on the unique style of Yamaha in which each involved party takes owner-ship of creating their own framework and carries out branding with the attitude of “diverse but one at heart.” We believe that the unique style of Yamaha is the goal that we must pursue and that the methods for doing so must also be uniquely Yamaha at the same time.We apply this thinking in the design field as well, developing designs that still retain consistency throughout our wide-ranging product lineup to achieve things only Yamaha Motor can in a creative manner. This is how we create and imbue “meaning” in our work.We also held internal Yamaha Day events online around the world to raise brand awareness among employees.Designing a Sense of Stability for Urban MobilityTricity 300The great advantage of a Leaning Multi-Wheel (LMW)* model’s two front wheels is the sense of stability and front-end confidence it offers riders. The Tricity 300 was designed to express the dynamic performance and agility behind that feeling as well as the meaning people seek in mobility for urban settings.In line with its design concept of “Your Right Hand” (for supporting your work or business), the Tricity 300’s design employs an inverted trapezoid silhouette to balance the power of its 292cc engine with the sense of stabil-ity afforded by the LMW linkage.* Leaning Multi-Wheel: Yamaha Motor’s designation for vehicles with three or more wheels that lean like a motorcycle through turns (Japan Patent Office Trademark #5646157)36Foundations for Creating CompetitivenessYamaha Motor Co., Ltd. Integrated Report 2021
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