CreatingExcitementEnsuringCondenceBuilding Tieswith Customers for LifeCaptivating Emotional FeelingsChallenging forInnovationFive Shared Valuesfor Creating KandoYamaha Motor expresses the “unique style of Yamaha” with its shared values of Innovation, Excitement, Confidence, Emotion, and Ties.Incorporating the unique style of Yamaha into all processes and levels of our corporate and business activities is how we enhance the qualities that make us unique.We believe that doing so is the way to meet customer expectations and the fuel to further raise our competitiveness.Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.1Yamaha Motor Co., Ltd. Integrated Report 2021
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