Yamaha Motor Integrated Report 2020

Challenging for InnovationEnsuring CondenceCaptivating Emotional FeelingsCreating ExcitementBuilding Ties with Customers for LifeWhat we value most in our efforts to create KandoYamaha Motor expresses the “unique style of Yamaha” with its shared values of Innovation, Excitement, Confidence, Emotion, and Ties. Incorporating the unique style of Yamaha into all processes and levels of our corporate and business activities will further enhance Yamaha’s unique qualities. We believe that doing so is the way to meet customer expectations and the fuel to further improve our competitiveness. 1Yamaha Motor Co., Ltd. Integrated Report 2020

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