Kando Creating CompanyYamaha Motor’s Value Creation ProcessYamaha Motor’s business model is to provide unique, high-quality products and services that accurately reflect societal and customer needs by applying the Spirit of Challenge that has been handed down as the Company’s DNA and the technologies it has created and refined to date. The very reason for the Company’s existence as a Kando Creating Company is to give society and customers experiences of Kando unique to Yamaha Motor that intertwine technologies and human sensitivities.By expanding human possibilities and through our products and services that create Kando, we are aiming to achieve sustainable growth as well as create a better society and more fulfilling lives.• Global production system and inter-region product distribution system• Abundant plant management expertise and technology• Leading manufacturing technologies and strong on-site capabilities• Design that contributes to management and branding• Design capabilities that express individuality• Global sales network• Strong teamwork of dealerships, regional sales bases, and Yamaha Motor• Marketing methods that connect with customers over a lifetime• Consumer-oriented development ideal• Global R&D structure• Original and innovative ability to conceive new technologies• Creative, advanced technological capabili-ties and core technological competencies• Proprietary product development methodsBrandProcurement / Manufacturing and ProductionP.40/42R&DP.36SalesP.44DesignP.34Environment and resourcesTransportation, education, and industryInnovationHuman capital managementHuman Resources • Talented global personnel who embody the brand• Diverse specialist skills and management ability• Diversity in terms of specialization, nationality and culture, and genderP.46P.32Important Societal IssuesCorporate MissionExcitementInnovationConfidenceEmotionTiesFoundations for Creating CompetitivenessToward Sustainable Growth18Yamaha Motor Co., Ltd. Integrated Report 2020
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