Showing society the value of challenge through sportsSince its founding, Yamaha Motor has blazed new trails driven by a spirit of challenge, which is engrained in our corporate culture and is deeply embedded in the spirit of each Group employee.Activities promoting sports are an easy-to-understand way to convey this approach to challenges, and through these activities we hope to send a message to society conveying the joy of having dreams and the value of facing challenges.RacingRacing competitions with strict rules and uniform conditions enable people to ascertain their own levels and provide venues for developing the latest technologies. They also continue to provide excitement to people around the world as a symbol of challenge.Japan Rugby Top LeagueYamaha Motor Jubilo, Yamaha Motor’s rugby team, competes at the highest level in Japan’s top domestic corporate league, the Japan Rugby Top League.Yamaha Motor Foundation for SportsThis foundation was established as one of the activities to commemorate the 50th anniversary of Yamaha Motor’s founding, with a mission of supporting people who are pursuing their dreams in sport.Competitive SailingYAMAHA Sailing Team ‘Revs’ is aiming to place highly in major domestic and international competitions, including World Sailing’s World Cup Series and other world championships.Resolving Local Community IssuesSupport following earthquakes in Lombok, IndonesiaA magnitude 7-plus earthquake struck the Indonesian island of Lombok in August 2018, and was followed by several large aftershocks. According to the Indonesian National Board for Disaster Management, the death toll reached 515 persons, with more than 7,000 people injured and more than 430,000 forced to evacuate.Yamaha Indonesia Motor manufacturing, together with PT. Surya Timur Sakti Jatim (located in the city of Surabaya), our dealer for Lombok island, donated generators to the Indonesian army for its relief and recovery work in the area. Lombok had continued blackouts and roads were covered with debris. Despite the situation, the donated ET-1 generators were put to a variety of uses, including clearing roads, illumination, and recharging batteries.Yamaha Motor Co., Ltd. Integrated Report 201875
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