YAMAHA INTEGRATED REPORT 2018

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1955Yamaha’s rst motorcycleYA-11975Created new demand by expanding our product lineupYG-292 golf carA Track Record of Creating ValueOver the more than 60 years since its establishment, Yamaha Motor has constantly pursued the creation of new value in a variety of fields including mobility. Going forward, we will address changing times as opportunities for growth, while aiming to achieve sustainable growth.1960Developed the marine market with boats made of new, strong and lightweight materialsCAT-211960Delivered lightweight outboard motor with good engine starts for efcient shing and enjoyable marine leisureP-7 outboard motorTook up the challenge of the motorcycle business with the recovery of Japan’s economyModernized management and developed proprietary technologies to keep up with rapid economic growthEnhanced the corporate structure and expanded the business under the global economic recessionCreated new markets by entering the industrial machinery business and expanding the product lineupOnly eight months after Genichi Kawakami, the fourth president of Nippon Gakki Co., Ltd. (today’s Yamaha Corporation), decided to enter the motorcycle market, Yamaha’s rst motorcycle, production and sales of the YA-1 began in January 1955. Yamaha Motor Co., Ltd. was born in July 1955.1955-1960-1970-1990-Yamaha Motor Co., Ltd. Integrated Report 20184