Moving toward transformation by 2030 under the banner of ART for Human PossibilitiesYamaha Motor has formulated a new Long-Term Vision extending to 2030.With our all-embracing corporate mission of being a “Kando Creating Company,” Yamaha Motor has continued to grow based on the traditions, strengths, and pride of creating new value through technologies and sensibilities. This will not change going forward, as we continue to work to refine the Yamaha brand and increase its value.At the same time, with advances in information technology (IT) and artificial intelligence (AI), the world is changing quicker than ever before. People’s values are becoming increasingly diverse, and issues involving the global environment and society are becoming more complex. Global efforts are being carried out from a long-term perspective to achieve the targets set in the Paris Agreement and the United Nations’ Sustainable Development Goals (SDGs).Given this operating environment, we are working to resolve social issues and achieve sustainable growth by creating uniquely Yamaha Kando while applying the technologies and sensibilities we have developed over the years. This approach is encapsulated in the phrase “ART for Human Possibilities.” “ART” is an acronym for the three focus areas we intend to emphasize to 2030—using robotics (“Advancing Robotics”) to address social issues in uniquely Yamaha ways (“Rethinking Solution”) and transform mobility (“Transforming Mobility”)—with the aim of expanding the scope of human possibilities and creating a better society and better daily lives.Yamaha Motor was established in 1955 by making the motorcycle division of Yamaha Corporation, a manufacturer of musical instruments and audio products, an independent company. From the PresidentFormulation of Long-Term Vision to 2030ART for Human PossibilitiesWe will Advance the use of Robotics, Rethink Solution and Transform Mobilityto expand human possibilities for a better society and more fulfilling life.AdvancingRoboticsRethinkingSolutionTransformingMobilityYamaha Motor Co., Ltd. Integrated Report 201822
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