Yamaha Motor’s Process for Creating ValueCorporate MissionKando Creating Company (Offering new excitement Important Social IssuesEnvironment and resourcesTransportation, education and industryInnovationWork-life balanceYamaha Brand Structure at the Core of Creating ValueFive elements to embody the unique style of YamahaImportant CapitalYamaha Motor’s strengthsTechnology × Sensitivity intertwined KandoP.14DevelopmentSalesHuman resourcesProcurementManufacturingTraditional corporate cultureCorporate governance to Challenging for InnovationCreating ExcitementEnsuring Confidence Captivating Emotional FeelingsBuilding Ties with Customers for Life発悦信魅結Yamaha Motor Co., Ltd. Integrated Report 201812
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