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Yamaha Motor Revs Your Heart

WaveRunner (PWC, MarineJet)

YRA Riding Course, Colombia

Report on YRA Riding Course, Colombia.

Date of the Event : 27 - 28 MAY 2011
Place of the Event : Bogotá, Colombia

The objective of this YRA activitiy is to train local instructors how to develop this kind of instruction in Colombian market, considering interest from customers, and typical use of the PWC.
We did develop the skills in our salesman so they can become local instructor and can replicate the instruction in their local markets.
We presented our new line up and with all the features every WaveRunner have.
We agree on the importance of using this kind of activities for market development in lake and rivers, which are the most important markets for the Bogotá Branch. This is a very helpful way for close relationships with customers.

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