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Yamaha Motor's Creating Kando

Introducing the 50-year history of Yamaha outboard motors (1960-2010)

The "Spirit of Challenge" has been a fundamental part of Yamaha Motor's corporate culture since the company's founding and has been a driving force that helped the company overcome countless challenges, including the development of our first outboard motor, the advance into overseas markets and the development of outstanding boats for the domestic market in Japan. There is another part of our corporate culture that also traces back to the very roots of the company. It is the ongoing challenge of the race arena. Throughout our corporate history, Yamaha Motor has taken its own products to compete in the most challenging race competitions, and at times we have given support to people or teams that work to achieve the highest level of competitive success, by working alongside them with the same spirit. The experience and technologies gained from these ongoing race activities have not only contributed to the achievement of ever-higher levels of engineering and manufacturing but have also enabled us to share with people all over the world the excitement and deep satisfaction that we call Kando*.

*Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value.

For the 2003 America's Cup, Yamaha provided outboard motors to the organizers as official supplier and also as a supporter of the local Team New Zealand. In addition, Yamaha staff were sent to New Zealand during the event to cooperate by performing maintenance (Auckland, New Zealand)

Sharing the importance of taking on challenges and Kando with people all over the world

From its very earliest years as a marine manufacturer, Yamaha Motor began taking part in the motorboat races that were popular at the time in Japan and abroad, and through these challenges we gained a variety of data and experience that proved invaluable in our product development. Besides contributing to product development, these efforts in racing also helped establish a corporate culture of taking on new challenges and sharing Kando that have become so much a part of Yamaha Motor's corporate identity. In addition to motorboat racing, Yamaha has also been involved in many sailing competitions over the years. The history of Yamaha Motor's domestic and overseas sailing competition using Yamaha designed and built offshore sailing yachts began in 1970 with the Single-handed Transpacific Yacht Race. In 1992, Yamaha Motor joined a syndicate to participate for the first time in the America's Cup, where the world's most accomplished sailors and most advanced racing yachts compete for the oldest trophy in international sport. For that challenge Yamaha Motor created a project within the company to build America's Cup class racing yachts, and during the two challenges Yamaha participated in from 1992 to 1995, the company built a total of five America's Cup challenge boats. A number of the very latest and most advanced technologies were employed in the building of these Nippon Challenge boats, and they succeeded in drawing attention among marine fans worldwide by making it to the semifinals. After the Nippon Challenge syndicate withdrew from America's Cup competition, Yamaha continued to back this great race, not only as a lend-leaser of outboard motors and maintenance to Team New Zealand for the 2003 Auckland America's Cup but also as official supplier of high-performance outboards and maintenance to power the competition's transport and official boats.

Yamaha supported Japan's Nippon Challenge team for the world's premier inshore yacht race, the America's Cup, in three successive holdings. Yamaha also participated in the building of the race boat

Another pinnacle of yacht racing that Yamaha Motor has participated in is the Whitbread Round the World Race (now the Volvo Ocean Race), a full-crewed offshore race that is considered the world's most challenging and grueling. For the 1993-94 holding of this race over a 32,000-mile (approx. 60,000 km) course circumnavigating the globe, Yamaha Motor became the main sponsor and formed the YAMAHA Round the World syndicate to participate as a competitor as well. Despite it being Yamaha's first attempt at the tough challenge of the Whitbread, its determined crew and specially built YAMAHA challenge boat won the race. In doing so, the team spread the Yamaha brand name to ports around the world, along with a renewed appreciation of the importance of taking on challenges and the Kando they can bring to many people throughout the world. Yacht racing may not be directly related to our outboard motor business, but this history of competitive challenges is undoubtedly a valuable asset to Yamaha Motor today. And this spirit of challenge and the heritage it has given us will live on, in our product development and in our marketing activities around the world.

Yamaha Motor formed a team to enter the grueling full-crew Whitbread Round the World Race with its yacht YAMAHA and won the race. Yamaha employees also joined the crew for the team

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