Yamaha Motor's Creating Kando
Sharing the importance of taking on challenges and Kando with people all over the world
From its very earliest years as a marine manufacturer, Yamaha Motor began taking part in the motorboat races that were popular at the time in Japan and abroad, and through these challenges we gained a variety of data and experience that proved invaluable in our product development. Besides contributing to product development, these efforts in racing also helped establish a corporate culture of taking on new challenges and sharing Kando that have become so much a part of Yamaha Motor's corporate identity. In addition to motorboat racing, Yamaha has also been involved in many sailing competitions over the years. The history of Yamaha Motor's domestic and overseas sailing competition using Yamaha designed and built offshore sailing yachts began in 1970 with the Single-handed Transpacific Yacht Race. In 1992, Yamaha Motor joined a syndicate to participate for the first time in the America's Cup, where the world's most accomplished sailors and most advanced racing yachts compete for the oldest trophy in international sport. For that challenge Yamaha Motor created a project within the company to build America's Cup class racing yachts, and during the two challenges Yamaha participated in from 1992 to 1995, the company built a total of five America's Cup challenge boats. A number of the very latest and most advanced technologies were employed in the building of these Nippon Challenge boats, and they succeeded in drawing attention among marine fans worldwide by making it to the semifinals. After the Nippon Challenge syndicate withdrew from America's Cup competition, Yamaha continued to back this great race, not only as a lend-leaser of outboard motors and maintenance to Team New Zealand for the 2003 Auckland America's Cup but also as official supplier of high-performance outboards and maintenance to power the competition's transport and official boats.
Another pinnacle of yacht racing that Yamaha Motor has participated in is the Whitbread Round the World Race (now the Volvo Ocean Race), a full-crewed offshore race that is considered the world's most challenging and grueling. For the 1993-94 holding of this race over a 32,000-mile (approx. 60,000 km) course circumnavigating the globe, Yamaha Motor became the main sponsor and formed the YAMAHA Round the World syndicate to participate as a competitor as well. Despite it being Yamaha's first attempt at the tough challenge of the Whitbread, its determined crew and specially built YAMAHA challenge boat won the race. In doing so, the team spread the Yamaha brand name to ports around the world, along with a renewed appreciation of the importance of taking on challenges and the Kando they can bring to many people throughout the world. Yacht racing may not be directly related to our outboard motor business, but this history of competitive challenges is undoubtedly a valuable asset to Yamaha Motor today. And this spirit of challenge and the heritage it has given us will live on, in our product development and in our marketing activities around the world.