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TOKYO MOTOR SHOW 2013

An introduction to the models exhibited at the 2013 Tokyo Motor Show from a design perspective.

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The concept behind the Yamaha booth is a "high-quality feel that projects the essence of Yamaha while exuding a sense of a creative existence in a space that draws one in subconsciously with an appeal to intellectual curiosity. The booth strikes a dynamic harmony between an original design using blue fins, the exhibition models, and technology.
The vibrant design of the space is the embodiment of "Refined Dynamism", the Yamaha design philosophy.

Display model design concepts

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