Introducing measures aimed at promoting environmental awareness and activities
In order to help achieve sustainable growth for local communities and coexistence with the global environment while providing our products and services, the Yamaha Motor Group believes that it is important to promote environmental protection activities and to strengthen cooperation with all of our stakeholders through obtaining their understanding and participation. We also believe that clearly communicating to the world our approach to environmental preservation is one of our corporate social responsibilities.
Under the Yamaha Motor Group Environmental Plan 2020, Yamaha Motor aims to “be trusted and respected as a corporate citizen by local communities.” In response to requests from outside parties, we are working to enhance our communication with all stakeholders through seminars explaining our environmental activities (eco-commuting, baby turtle observation tour, sustainable beach campaign) and the dissemination of information via our environmental report and other CSR reports.
Yamaha Motor has promoted eco-commuting initiatives since 2004. It now has 12 sites registered under the Excellent Eco-Commuting Business Site Accreditation System of Japan’s Ministry of Land, Infrastructure, Transport and Tourism (MLIT). The Company’s ongoing efforts were recognized by the Ministry, receiving an MLIT award for environmental protection excellence in the transport industry in December 2013. The 12 sites continue to be registered under this system.
Introduced Yamaha Eco Point System
In January 2008, the Group introduced its Yamaha Eco Point System in support of the Yamaha Motor Group Environmental Plan 2020 goal of having “every Group member strongly motivated to proactively participate in environmental programs.” This system established an index that assigns points to environmental activities and allows members to select eco prizes according to the number of activities conducted and the number of points earned in one year. In 2016, participation in this program reached 6,582 persons (the number of persons who participated in activities included in the system).
Using the Intranet to Foster an “Eco Mind”
Yamaha Motor uses its corporate intranet to report in a timely manner on the status of eco-commuting and employee volunteerism and to disseminate information on cleanup programs for beaches and areas in the vicinity of Company facilities as well as environmental communication with local communities and the public. These efforts serve to raise employee awareness concerning the environment and to encourage participation.
“Green Curtain” at Nakaze
Yamaha Motor holds a regular event, displaying the installation of a “green curtain” made of bitter melon vines at its Nakaze Factory as a global warming countermeasure. The curtain reduces the outside temperature by 5–6 degrees, which helps conserve electricity.
These harvested goya (bitter melon) were distributed to and well received by local residents.