Introducing measures aimed at promoting environmental awareness and activities
In order to help achieve sustainable growth for local communities and coexistence with the harmony environment while providing our products and services, the Yamaha Motor Group believes that it is important to promote environmental protection activities and to strengthen cooperation with all of our stakeholders through obtaining their understanding and participation. We also believe that clearly communicating to the world our approach to environmental preservation is one of our corporate social responsibilities.
Under the Yamaha Motor Group Environmental Plan 2020, Yamaha Motor aims to “be trusted and respected as a corporate citizen by local communities.” In response to requests from outside parties, we are working to enhance our communication with all stakeholders through seminars explaining our environmental activities (eco-commuting, baby turtle observation tour, sustainable beach campaign) and the dissemination of information via our environmental report and other CSR reports.
Yamaha Motor has promoted eco-commuting initiatives since 2004. It now has 11 sites registered under the Excellent Eco-Commuting Business Site Accreditation System of Japan’s Ministry of Land, Infrastructure, Transport and Tourism (MLIT). The Company’s ongoing efforts were recognized by the Ministry, receiving an MLIT award for environmental protection excellence in the transport industry in December 2013. The 12 sites continue to be registered under this system.
Introduced Yamaha Eco Point System
In January 2008, the Group introduced its Yamaha Eco Point System in support of the Yamaha Motor Group Environmental Plan 2020 goal of having “every Group member strongly motivated to proactively participate in environmental programs.” This system established an index that assigns points to environmental activities and allows members to select eco prizes according to the number of activities conducted and the number of points earned in one year. In 2017, participation in this program reached 4,936 persons (the number of persons who participated in activities included in the system).
Using the Intranet to Foster an “Eco Mind”
Yamaha Motor uses its corporate intranet to report in a timely manner on the status of eco-commuting and employee volunteerism and to disseminate information on cleanup programs for beaches and areas in the vicinity of Company facilities as well as environmental communication with local communities and the public. These efforts serve to raise employee awareness concerning the environment and to encourage participation.
Greening of the Fukuroi Factory
Yamaha Motor’s Fukuroi Factory received the Minister of Economy, Trade and Industry Award, the highest honor among the Excellent Greening Factory commendations presented by the Ministry of Economy, Trade and Industry to companies that have made remarkable achievements in improving the environment both inside and outside their factories.
The Fukuroi Factory was recognized for its systematic efforts to promote greening, such as maintaining 42% of its grounds as green space, of which 60% has been left as natural forest. We will continue to promote further greening and local contribution activities with the aim of becoming a factory that is a model for the local community.
“Green Curtain” at Nakaze
Yamaha Motor continues to hold a regular event, displaying the installation of a “green curtain” made of bitter melon vines at its Nakaze Factory as a global warming countermeasure. The curtain reduces the outside temperature by 5–6 degrees, which helps conserve electricity.
These harvested goya (bitter melon) and passion fruit were distributed to and well received by local residents.
In response to a request for partnership (provision of funding and support) from a teacher at Eastside Elementary School in the United States, Yamaha Motor Manufacturing Corporation (YMMC) launched an environmental education project to help students learn about their natural surroundings.
Students had the valuable experience of studying environmental issues such as ecosystems, the food chain, and pollution in the midst of nature near West Point Lake. They came up with ways to improve air quality in the elementary school and carried out tree planting.