Creating possibilities and enriching the lives of young people
Supporting employment and education with motorcycles
More than 80% (unit sales basis) of Yamaha’s motorcycles—our main business—are sold in Asia outside Japan. Their primary use is for daily mobility. As a means of commuting to school or to work, these motorcycles are creating possibilities and enriching the lives of young people in these countries.
Improving local economies through globalization of business
Vitalizing local communities through increased overseas manufacturing
Yamaha Motor has roughly 150 Group companies in more than 30 countries and regions around the world, developing, manufacturing, and selling products in a broad range of fields. Our manufacturing activities in emerging markets such as India, in particular, are gaining momentum year by year, significantly contributing to increased employment in these local communities.
Correct and safe use of products
Promoting traffic safety
We are engaged in a wide range of activities to promote motorcycle safety, from safe riding courses for general customers, to workshops for companies and organizations that use our products commercially and the training of instructors at affiliated companies in various countries.
Improving the technical skills of motorcycle technicians
Yamaha Technical Academy is an educational program for Yamaha motorcycle technicians. Enhancing the skills of these technicians increases customer satisfaction and benefits our sales network, enriching the lives of the people involved in these activities.
Aiming to raise the level of local manufacturing skills
Developing technical skills by leveraging Japanese-style manufacturing
Yamaha Motor’s Indian subsidiaries and local NGOs have been setting up Yamaha Training Schools since 2013. In 2017, Yamaha Motor NTTF Training Center was opened to develop human resources in India, as part of the public-private sector Manufacturing Skill Transfer Promotion Program. Both facilities are contributing to higher levels of technology and enriching daily lives in the communities in which they operate.
Promoting the fishing industry with marine engines
Modernizing the fishing industry with Enduro, an outboard motor tailored to the difficult environments of developing countries
We help modernize the fishing industry by introducing outboard motors as well as the Japanese way of fishing, and handling and processing fish in countries where people use wooden boats with oars and sails. This expands accessibility to larger fishing grounds, increases the types of fish caught, and brings them back to market more quickly. Given the potential threat of outboard motor breakdowns on the lives of fishermen, Enduro was invented for use in difficult environments while running on inferior fuel. Our efforts to train local mechanics and set up parts networks are also widely supported by fishing communities.
Training engineers by transferring FRP boat manufacturing technology
We have launched “technical assistance factories” for FRP boats around the world. Today, 14 facilities spanning 13 countries produce 3,000 boats annually, and also play a role in training technicians, creating employment, and promoting the fishing, tourism, and transport industries. The transition to FRP boats from wooden boats also reduces deforestation as well as operating costs for small-scale fishermen and fisherwomen, while reducing CO2 emissions through low fuel consumption. FRP boats also reduce accidents associated with wooden boats and promote the safety of boat operations and fishing.
Verification testing of mobility support for persons with limited mobility
We carried out verification testing in Japan for automated driving services using golf car-based vehicles, as part of a Ministry of Land, Infrastructure, Transport and Tourism-led project to create safe transport for people and goods in rural areas with aging populations.
Increasing agricultural productivity 10-fold
Increasing efficiency of agricultural operations with unmanned helicopters
Yamaha Motor’s industrial-use unmanned helicopters are dramatically increasing the efficiency of agricultural operations through remote operations for spreading pesticides and direct rice seeding. We are working toward achieving the 2016–2018 Medium-Term Management Plan target of “offering productivity 10 times greater than previously.”
We have developed the Yamaha Clean Water Supply System, which purifies surface water, and installed the system in areas where it is difficult to access clean drinking water. In addition to improving the lives of people in these areas by alleviating illnesses caused by contaminated water, this initiative has provided more time for women and children, who are primarily responsible for drawing and carrying water, to engage in studies and other productive activities. The system also contributes to promoting water sales and delivery businesses, and to less burning of wood by eliminating the need to boil water.
Since 1991, we have been carrying out ongoing beach cleanups and baby loggerhead sea turtle observation tours at the Nakatajima Sand Dunes (in the southern part of Hamamatsu, Shizuoka Prefecture), where turtles come to lay their eggs, to protect endangered loggerhead sea turtles.
To protect the natural environment of Lake Hamana in Shizuoka Prefecture, we have held semiannual “Marine Cleanup Activities at Lake Hamana” continuously since 2013, using Yamaha Motor’s boats and outboard motors. We conduct effective cleanups by utilizing the distinctive features of our products.
Prior to the construction of our motorcycle test course in Kikukawa, Shizuoka Prefecture, in 2008 we carried out a one-year environmental assessment of the site and surrounding area. Thereafter, we transplanted rare plant species, and we continue to carry out activities to protect and monitor rare plant species.
Together with our beach cleanup activities at the Nakatajima Sand Dunes (in the southern part of Hamamatsu, Shizuoka Prefecture), we remove alien plant species including Oenothera laciniata and Diodia teres in May and September of each year, to create an environment compatible for the endangered riverside tiger beetle.
Creating healthy people and society through sports
Yamaha Motor Foundation for Sports
The Yamaha Motor Foundation for Sports supports activities for sports enthusiasts and provides opportunities for children to experience sports, with the aim of creating people and a society that shares a passion for pursuing challenges.