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Approach to Sustainable Development Goals (SDGs)

Introducing the Yamaha Motor Group’s SDGs

Creating possibilities and enriching the lives of young people

Supporting employment and education with motorcycles

More than 80% (unit sales basis) of Yamaha’s motorcycles—our main business—are sold in Asia outside Japan. Their primary use is for daily mobility. As a means of commuting to school or to work, these motorcycles are creating possibilities and enriching the lives of young people in these countries.

SDGs Goal 1: End poverty in all its forms everywhereSDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learningSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all

Improving local economies through globalization of business

Vitalizing local communities through increased overseas manufacturing

Yamaha Motor has roughly 150 Group companies in more than 30 countries and regions around the world, developing, manufacturing, and selling products in a broad range of fields. Our manufacturing activities in emerging markets such as India, in particular, are gaining momentum year by year, significantly contributing to increased employment in these local communities.

SDGs Goal 1: End poverty in all its forms everywhereSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for allSDGs Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation

Correct and safe use of products

Promoting traffic safety

We are engaged in a wide range of activities to promote motorcycle safety, from safe riding courses for general customers, to workshops for companies and organizations that use our products commercially and the training of instructors at affiliated companies in various countries.

SDGs Goal 3: Ensure healthy lives and promote well-being for all at all agesSDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learning

Yamaha Technical Academy

Improving the technical skills of motorcycle technicians

Yamaha Technical Academy is an educational program for Yamaha motorcycle technicians. Enhancing the skills of these technicians increases customer satisfaction and benefits our sales network, enriching the lives of the people involved in these activities.

SDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learningSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all

Aiming to raise the level of local manufacturing skills

Developing technical skills by leveraging Japanese-style manufacturing

Yamaha Motor’s Indian subsidiaries and local NGOs have been setting up Yamaha Training Schools since 2013. In 2017, Yamaha Motor NTTF Training Center was opened to develop human resources in India, as part of the public-private sector Manufacturing Skill Transfer Promotion Program. Both facilities are contributing to higher levels of technology and enriching daily lives in the communities in which they operate.

SDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learningSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all

Promoting the fishing industry with marine engines

Modernizing the fishing industry with Enduro, an outboard motor tailored to the difficult environments of developing countries

We help modernize the fishing industry by introducing outboard motors as well as the Japanese way of fishing, and handling and processing fish in countries where people use wooden boats with oars and sails. This expands accessibility to larger fishing grounds, increases the types of fish caught, and brings them back to market more quickly. Given the potential threat of outboard motor breakdowns on the lives of fishermen, Enduro was invented for use in difficult environments while running on inferior fuel. Our efforts to train local mechanics and set up parts networks are also widely supported by fishing communities.

SDGs Goal 1: End poverty in all its forms everywhereSDGs Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agricultureSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for allSDGs Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovationSDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resources

From wooden boats to FRP boats

Training engineers by transferring FRP boat manufacturing technology

We have launched “technical assistance factories” for FRP boats around the world. Today, 14 facilities spanning 13 countries produce 3,000 boats annually, and also play a role in training technicians, creating employment, and promoting the fishing, tourism, and transport industries. The transition to FRP boats from wooden boats also reduces deforestation as well as operating costs for small-scale fishermen and fisherwomen, while reducing CO2 emissions through low fuel consumption. FRP boats also reduce accidents associated with wooden boats and promote the safety of boat operations and fishing.

SDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for allSDGs Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovationSDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resourcesSDGs Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

Building community-friendly transport systems

Verification testing of mobility support for persons with limited mobility

We carried out verification testing in Japan for automated driving services using golf car-based vehicles, as part of a Ministry of Land, Infrastructure, Transport and Tourism-led project to create safe transport for people and goods in rural areas with aging populations.

SDGs Goal 11: Make cities inclusive, safe, resilient and sustainable

Increasing agricultural productivity 10-fold

Increasing efficiency of agricultural operations with unmanned helicopters

Yamaha Motor’s industrial-use unmanned helicopters are dramatically increasing the efficiency of agricultural operations through remote operations for spreading pesticides and direct rice seeding. We are working toward achieving the 2016–2018 Medium-Term Management Plan target of “offering productivity 10 times greater than previously.”

SDGs Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Bringing smiles to faces through clean water

Yamaha Clean Water Supply System

We have developed the Yamaha Clean Water Supply System, which purifies surface water, and installed the system in areas where it is difficult to access clean drinking water. In addition to improving the lives of people in these areas by alleviating illnesses caused by contaminated water, this initiative has provided more time for women and children, who are primarily responsible for drawing and carrying water, to engage in studies and other productive activities. The system also contributes to promoting water sales and delivery businesses, and to less burning of wood by eliminating the need to boil water.

SDGs Goal 3: Ensure healthy lives and promote well-being for all at all agesSDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learningSDGs Goal 5: Achieve gender equality and empower all women and girlsSDGs Goal 6: Ensure access to water and sanitation for allSDGs Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for allSDGs Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

Protecting the ocean, our business field

Cleaning up beaches to protect endangered species

Since 1991, we have been carrying out ongoing beach cleanups and baby loggerhead sea turtle observation tours at the Nakatajima Sand Dunes (in the southern part of Hamamatsu, Shizuoka Prefecture), where turtles come to lay their eggs, to protect endangered loggerhead sea turtles.

SDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resources

Effective lake cleanups with our products

Cleaning up lakeshores using marine products

To protect the natural environment of Lake Hamana in Shizuoka Prefecture, we have held semiannual “Marine Cleanup Activities at Lake Hamana” continuously since 2013, using Yamaha Motor’s boats and outboard motors. We conduct effective cleanups by utilizing the distinctive features of our products.

SDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resources

Preserving biodiversity

Protecting rare plant species

Prior to the construction of our motorcycle test course in Kikukawa, Shizuoka Prefecture, in 2008 we carried out a one-year environmental assessment of the site and surrounding area. Thereafter, we transplanted rare plant species, and we continue to carry out activities to protect and monitor rare plant species.

SDGs Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

Removing alien plant species from seashores

Removing alien plant species

Together with our beach cleanup activities at the Nakatajima Sand Dunes (in the southern part of Hamamatsu, Shizuoka Prefecture), we remove alien plant species including Oenothera laciniata and Diodia teres in May and September of each year, to create an environment compatible for the endangered riverside tiger beetle.

SDGs Goal 14: Conserve and sustainably use the oceans, seas and marine resourcesSDGs Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss

Creating healthy people and society through sports

Yamaha Motor Foundation for Sports

The Yamaha Motor Foundation for Sports supports activities for sports enthusiasts and provides opportunities for children to experience sports, with the aim of creating people and a society that shares a passion for pursuing challenges.

SDGs Goal 4: Ensure inclusive and quality education for all and promote lifelong learning
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