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Japan

Introducing the approach and policies related to customer relations

Japan


In Japan, Yamaha Motor offers lessons to promote safe riding, primarily for return riders and beginners.

Return riders are mostly people in their 40s and 50s, who have taken up riding again after stopping because of factors like work, marriage and raising children. Such riders have been increasing in number in recent years.

During this long break, their physical strength and riding skills decline, and motorcycles change. Riding a motorcycle without being aware of this decline raises concerns over increased accidents as a result of avoidable mistakes.

On the other hand, there are also customers who have obtained their motorcycle license but are not confident of their riding ability and are afraid to go out on public roads. These inexperienced riders are therefore hesitant to take the next step of purchasing a motorcycle. A problem facing such people in Japan is that despite obtaining their motorcycle license at a driving school, they do so without having any riding experience on public roads, and therefore have to learn on public roads by themselves.

During 2016, we held 27 classes, where some 276 customers learned how to ride enjoyably and safely.

The most popular course is called “Lesson & Touring,” where students first review riding basics on a course, and then go on a short ride on public roads supported by instructors. Students who have taken this course have said, “It has been a long time, so this was good practice,” and “This was my first time to ride on public roads, but with the instructor’s support I was able to ride with peace of mind, and now am confident of my ability.”

image. japan
image. japan
image. japan
image. japan
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