Introducing the approach and policies related to customer relations
YCSP (Yamaha Children Safety Program)
Yamaha Riding Academy is offering road safety programs for children. Here in India, we developed this activity uniquely and more creatively.
Zippy! A Mascot created by the kids, for the kids! It acts as a tutor to help educate children on sensible attitudes toward road safety and traffic rules in a more fun and interactive way.
YCSP (Yamaha Children Safety Program) is to promote awareness of road safety and we are nurturing the kids right from their budding stages.
Yes! We are more concerned about road safety of our future citizens. At Yamaha, we are committed to create and inculcate proper road safety awareness among the kids and to transform them into more responsible citizens thus paving a way for safer roads in India. In 2016, we had more than 50,000 kids participate in 275 activities.
YFSP (Yamaha Family Safety Program)
A Corporate Social Responsibility (CSR) initiative by YMIS(Yamaha Motor of India Sales Private LTD), promotes and assists safety activities that prevent road accidents to larger extent. We connect with family and kids through our uniquely designed programs that strive to inculcate safe and responsible riding among all the sections of the society.
In YCSP (Yamaha Children Safety Program) , an integral part of YFSP (Yamaha Family Safety Program) is to promote road safety and we are nurturing the kids right from their budding stages. Here, we encourage the kids to come up with more creative ways of incorporating road safety themes into their drawing and dancing. The idea is to induce safety into their subconscious mind.