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The Community

Introducing the approach and policies related to local communities

The Community


Coexistence and Mutual Prosperity of the Company and Local Communities

The Yamaha Motor Group operates in locations around the world, and our business activities help support those local communities. Our products also play a role in enriching the lives of people around the world. We recognize the importance of maintaining a sustainable relationship through which the Company and local communities can coexist and mutually prosper, and to achieve this, we place great importance on maintaining and enhancing a relationship of trust through daily communication with stakeholders in those communities. The Yamaha Motor Group has designated four important areas—Developing Future Leaders, Environmental Conservation, Improving Traffic Safety, and Resolving Local Community Issues—and uses Yamaha Motor’s strengths to contribute to society in line with its business strategy, leading to the enhancement of both social and corporate value.

Important Areas of Activities
  Key Themes Corresponding SDGs Activities
Global Issues

Developing Future Leaders

  • Promoting mental/emotional and physical health through sports
  • Promoting creativity through engineering, manufacturing, and marketing

Environmental Conservation

  • Environmental education for local communities
  • Respecting biodiversity

Improving Traffic Safety

  • Providing traffic safety education to the community
  • Raising awareness
Local Issues

Resolving Local Community Issues

  • Supporting the community with Yamaha Motor’s products, human resources, and know-how
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