Joann’s New Adventure: Customer Kando

April 10, 2024 | YMA

Four years after the inaugural Women's Only Adventure Ride hosted by Yamaha-supported adventure company RideADV, business owner Greg Yager is witnessing the remarkable growth resulting from his commitment to introducing women to the joys of off-road adventure riding. Initially, the ladies were content attending RideADV's special events, but now many are expanding their horizons, eagerly signing up for the challenging open events RideADV also offers. Leading this charge is one of Greg Yager's standout students, Joann Atherton.

Joann, the focus of the 2022 #UnitedByYamaha short feature film Out There, recently participated in the RideADV Orange (NSW) Two-day Navigation Ride alongside fellow female riders Kate McGrath and Jill Deason, and the event marked a notable change in her choice of transport. Gone was the trusty WR250R, replaced by a brand new Yamaha Ténéré 700 adventure machine.

Standing at 185cm tall, Jo always felt a bit confined on her smaller WR250R, so the additional height and length of the Ténéré, along with the extra power of the 689cc twin-cylinder engine, proved to be a welcome change. “There's no need to hang off the throttle on the Ténéré like I used to on the WR," she revealed. "The 700 is so smooth, and the power delivery is consistent, making the bike very forgiving to ride. The added size and weight just fade away.” Joann also revealed another factor that convinced her to switch to the Ténéré 700. “The reliability I've witnessed with the Ténéré 700 at ride events over the past few years has been amazing - I can't find fault with it.”

Read the full story and watch the short film at Motor | Life | Passion

Christopher Dobie, Yamaha Motor Australia (YMA)