First full model change of the "FINO" Thai market AT commuter
March 25, 2013
Yamaha Motor Co., Ltd. announces the release of the new "FINO," an automatic transmission (AT) commuter model with a stylishly designed body that mounts a new 115cc engine equipped with Yamaha's exclusive "YMJET-FI"* fuel injection system. The model will be released on the Thai market in late March 2013 and is manufactured and marketed by group company Thai Yamaha Motor Co., Ltd. (TYM).
The Thai motorcycle market has held an annual demand of about two million units, but in 2012 it reached a new record high of 2.13 million units (Yamaha Motor survey) bolstered by a strong economy, and gradual growth is expected to continue.
Originally launched in 2006, the FINO has been popular as a highly fashionable AT commuter model, especially among young people, and in the seven years since, it has reached cumulative sales of approximately 1.5 million units in the Thai market. With the increasing demand in recent years for models with better fuel economy however, a growing number of customers have been hoping for a new FINO equipped with fuel injection.
For this first full model change of the FINO, a development concept of a "Stylish & Smart FINO FI" was adopted to answer the preference in the Thai market for models that offer both good functionality and stylish design. In addition to the lower fuel consumption thanks to the fuel injection system, major evolutions of the FINO's design and functionality are sure to please existing FINO fans while also aiming to attract new customers.
While clearly inheriting the previous FINO model's DNA, the design of the new model has evolved to a new level of stylishness with flowing and active body lines and a headlight and taillight with an attractive, jewelry-like look. Furthermore, the new engine with Yamaha's YMJET-FI fuel injection system, along with other improvements, achieves better fuel economy and more comfortable performance (less vibration, improved engine start-ups). Other features like an "answer-back" function on the first multi-function remote control key ever on a Yamaha model for the ASEAN market boost the new FINO's product value.
This is another model that will contribute to the aim of "expanding business scale and increasing profitability" laid down in Yamaha Motor's new medium-term management plan announced in December 2012 and its high level of product quality and competitiveness will surely contribute to expanding Yamaha sales in this market.
*YMJET-FI (Yamaha Mixture Jet-Fuel Injection): A fuel injection system employing an auxiliary air intake passage besides the main passage to provide an "air assist" for more efficient mixing of the air and fuel that helps improve fuel economy in the practical use range.
Late March 2013
240,000 units (first full year after release, in Thailand)