On December 11 and 12, 2010, Yamaha Motor Co., Ltd. and the Yamaha Motor group's Malaysian distributor, Hong Leong Yamaha Motor Sdn. Bhd. (HLYM), held the "8th YAMAHA ASEAN CUP RACE in Malaysia" in the historic city of Malacca. In this event, a total of 38 riders from Malaysia, India, Indonesia, the Philippines, Thailand and one special entry from Japan competed for the title of No. 1 in the ASEAN region in Expert and Novice classes.
Over the two days of competition some 6,000 spectators gathered under fair skies in the tropical heat at Hang Jebat Stadium to watch the action. For both classes, local Malaysian riders won pole position in the Saturday qualifying, but the final race victories went to Thailand's Kannasoot Sitthisena in the Novice class and Indonesia's Florianus Roy in the Expert class, as Indonesia won the overall team title for 5th time.
There were two new results in this year's event. One was the first podium finish for a rider from the Philippines (3rd place in Novice Class, Race 2) since the Philippine team began competing in 2004. The other was the emergence of a new generation of young riders seen in the fact that all three podium finishers in the second Novice Class race were 14 or 15 years old.
There was a range of attractions held in conjunction with this event aimed at introducing the audience to new worlds of motorcycling, such as a demonstration of trial riding by one of Japan's top trial competitors, Kenichi Kuroyama, and displays and test rides of Yamaha Motor models not sold in Malaysia. Musical instruments and other products of Yamaha Corporation were also displayed to add further breadth to the range of products and lifestyles the Yamaha brand offers.
This event is held on a rotating basis among the participating countries, and plans call for the 9th YAMAHA ASEAN CUP RACE to be held in Thailand, which also hosted the 3rd and 6th ASEAN CUP races.