The Spirit of Challenge - our corporate culture
To dream, aim high, and believe in one's potential, and to give one's all…
Since its founding in 1955, Yamaha Motor has created new frontiers with our spirit of challenge as the driving force.
This spirit soon spread to become our corporate culture, and it is now etched deep within the heart of every individual employee.
At Yamaha, we believe that a spirit of challenge and willingness to take on difficult challenges not only enriches individuals, but also moves the hearts of others. Through challenges that we have undertaken, we aim to show society the importance of having dreams and taking on challenges, and also hope to share our Kando with the world.
Sharing passion and joy with the people of the world
Yamaha first entered a motorcycle race on July 10th, 1955 – only ten days after the launch of the company. We took the then just released "YA1" to the "Mount Fuji Ascent Race," regarded as one of the biggest motorcycle race events in Japan, and won.
It is no exaggeration to say that our motorcycle operations, which have been in operation for more than half a century, have been built on taking part in such racing events.
Racing, where rivals compete under equal conditions and strict rules, is not only a chance to prove our product's performance, but also has become an ideal testing ground for pioneering research and development.
Yamaha Motor took our founder's vision "If you are going to do it, try to be the best" to the world stage, and we continue our challenge to take championship titles from top categories of all competitions, including the road race and motocross world championships.
MotoGP, the pinnacle of international road racing, is hugely popular among people in Europe - it is estimated that it attracts over 5 billion viewers over the course of one season. Yamaha's racing activities in the MotoGP are a place to share our Kando with the people of the world. Other important factors behind our corporate activities are the cohesive power of the racing at world-class level and the excited fans we have gained throughout the world.