2010
- Hiroyuki Yanagi appointed as eighth Yamaha Motor Company president
- Medium-term management plan with central pillars of structural reform and growth strategies announced
- Electric commuter model "EC-03" released
- Withdrew from the Life Science business
- Yamaha won the MotoGP "triple crown" of manufacturer, team and rider championship titles for third consecutive year
- Celebrated the 50th anniversary of Yamaha marine operations
2011
- Iwata South Factory engine assembly line integrated into Iwata Main Factory's MC assembly line
- New Intelligent Machinery group company established to expand surface mounter sales in Europe and the USA
- New land acquired near YMC headquaters for expansion of Intelligent Machinery and Smart Power Vehicle bussiness operations
- Start of increased manufactuaring of Japanese boats to assist Great East Japan Earthquake recovery efforts
- Collaboration with Toyota Motor Corp. for development of Communications-Linked Next-generation Vehicles to create new mobility society of the future
2012
- Received government consent to construct new motorcycle factory in southern India
- Established ASEAN Integrated Development Center to promote globalization of engineering, manufacturing and marketing functions
- Began OEM supply of electrically power assisted bicycle drive units to European market
- Established Design Center
- First meeting of Global Executive Committee held
- Company founder Genichi Kawakami inducted Japan Automotive Hall of Fame