DNA of "World First"
The market for a new vehicle, developed from scratch
In 1993, Yamaha Motor started marketing the first e-Bike system equipped on a bicycle, the Yamaha PAS (Power Assist System). The 20 years following is a history of how we developed the market for a new genre - the E-Bike - from scratch.
In countries with a history of bicycling, such as Germany and The Netherlands, and in Japan, our mother market, the "electrically power assisted bicycle", or E-Bike, has secured a position within the bicycle market as a new genre.
The Yamaha e-Bike systems created the European market are equipped with proven technologies from our marketing activities in Japan.
*Contents as of 2013