What is the Yamaha Riding Academy?
The Yamaha Riding Academy (hereafter YRA) is one of our main safety awareness promotion activities. Yamaha provides rider training according to the technical needs of our customers, from general riders to riders in the police force. Amongst our instructors, we employ ex-Yamaha racing riders, and our activities are especially concentrated in Asia, the Middle East, and Africa.
Territories where the YRA is held
The YRA started out as a riding school held in developed countries and is now held for developing countries across the globe.
Yamaha also provide safety awareness promotional videos and pamphlets in a variety of languages.
The safety awareness promotional pamphlets Yamaha provides its customers with are published in many different languages, including English, French and Spanish. They are given out to customers when they visit distributor stores or upon delivery of goods. Yamaha also uses safety awareness promotional videos and pamphlets to educate and train local distributor staff.
Examples of safety awareness promotion
Yamaha are actively involved in nurturing riding academy instructors.
In addition to hold riding academies aimed at conveying proper riding skills, riding academies are held throughout our business territories for the purpose of nurturing local instructors.
Through nurturing authorized instructors in each of our territories, Yamaha aims to familiarize customers with the YRA while developing an environment where Yamaha products can be used safely and enjoyably.
Holding seminars to nurture YRA instructors who understand the unique needs of their territory
Through the teaching of safe and correct riding methods we hope to provide our customers with much more enjoyment out of their Yamaha products.
Yamaha Motor Co., (LTD) Chief Instructor
By becoming familiar with the safe and correct riding methods, our customers will not only avoid injuries, but also become more aware of the causes of many motorcycle mishaps (crashes, falls, aggressive driving on rough roads). The result of such education will be a longer product lifespan and a widening of the range of possible activities available to our customers. Through the teaching of safe and correct riding methods Yamaha hopes to provide our customers with much more enjoyment when using our products.
Date of Birth: 12 May 1954
Since his retirement from professional racing he has become active as a test rider and instructor for the nurturing of the next generation of factory team riders. He is currently working towards motorcycle/ ATV growth and development in countries around the world, particularly in Africa and South America, through his work with riding schools there.
Riding History (for YAMAHA products)