About Area marketing
Yamaha Motor Co., Ltd. is active in the marketing and production of a wide range of products starting with motorcycles, ATVs, outboard motors, generators and boats throughout the world. Affiliated sales and production companies exist in most of our major markets including North America, Europe, and the BRICS as well as ASEAN territories. Expatriate employees assist with territorial and area-based marketing from these types of overseas Yamaha bases. However, in territories where market size is limited, marketing activities are carried out by the Yamaha head office in Japan.
Within these markets, there are two marketing patterns. The product based marketing pattern where a division placed in charge of the particular product carries out the marketing, and the area based marketing where a division holistically manages all products for a particular market.
With the latter, area-based marketing, the division conducts its area-based marketing according to the circumstances of a particular market . Factors such as local political, socio-economic environment, culture, and lifestyle are taken into account for an efficient, synergetic approach to sales, after-sales service, and spare parts availability – all of which are supported by the local distributor/dealer network.
Serving our customers with the most suitable product and service in turn leads to serving the locality. Equipped with a cutting-edge, international outlook and product expertise, Yamaha’s area-based marketing aims to win sustainable support for the Yamaha brand, not only from single customers, but from the area as a whole.